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Absolut Apologies, Comparisons, Truncations
It has been a while since a billboard campaign has caught my interest and attention, but the currently running Absolut Goes Dark ads are an exception worth noting: Isn’t it interesting — at least in...
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Yet Another Trademark Based on My?
Love the new bold look of the Mello Yello can, and it’s hard to miss the prominent abbreviation to MY, along with the trademark assertion: This is My World. Actually, as we have written before, there...
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I Get It, Rapala Will Fill Up Your Fish Cooler!
It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one though, since the fishing opener was last month. As you...
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Joust Do It? A New Form of Nike Battle Cry?
By now, you’re familiar with my enjoyment in capturing and sharing new billboard signage that hits the streets of the Twin Cities. Question, what tagline might have inspired this one? Was the...
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What Are You Thinking, Coke Zero?
The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can? Coke obtained a...
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Uncertain Case of Google Trademark Fair Use
Aren’t digital advertising billboards amazing? My iPhone captured this rolling series of images just yesterday, for a health care organization using the Google trademark in the Minneapolis skyway: My...
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Paging Dr. Google, Juris Doctor — JD, That is?
North Memorial is pressing up its commitment to using the Google mark on outdoor billboards: I have the same questions from last month for its digital campaign in the Minneapolis skyway. And one more:...
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Vacuum Wars: On-Product Comparative Ads?
When can a brand owner lawfully use a competitor’s trademark on the brand owner’s product? Over the years, we’ve lifted away a lot of dust on the hairy subjects of classic trademark fair use,...
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Verbing a Wine Brand Won’t Make You a Star
Welcome to another edition of trademark stories that are inspired by billboard advertisements: This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing: Just Verb...
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Is Apple iPhone Billboard Advertising Xs-ive?
As I mentioned last week, Apple’s present iPhone Xs billboard advertising campaign is ubiquitous at the moment, especially this image, totally flooding the Minneapolis skyway system, and beyond:...
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